Jeff is the owner of Island Beltone — Vancouver Island’s most respected hearing aid company. He’s also a huge Beatles fan. Bobbie, however, thinks Perry Como is the greatest singer of all time. Both wear specially fitted Beltone hearing aids that allow them to hear conversations even when the music is turned up. But do they listen to each other when they debate who has superior taste? Not so much.

You've met Jeff Germain, now meet his boss. (Bobbie to you, Mom, to him). Bobbie was there from the start in 1974 when she and her husband Ron Germain joined forces with Beltone, a name that carries seven decades of excellence and innovation in the hearing care industry. Does Jeff still listen to Bobbie? Yes, if he knows what's good for him.